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Comunicare il vino. Tecniche di neuromarketing applicate

Marin, P. / Russo, V.
Comunicare il vino. Tecniche di neuromarketing applicate
La decisione di acquistare una bottiglia di vino è guidata spesso da meccanismi di facilitazione della decisione (la marca, il prezzo, l'etichetta, la bottiglia). Si tratta di soluzioni "veloci" che permettono di risparmiare energia. Per più di cinquant'anni, nello studio dei comportamenti di consumo e nella valutazione dell'efficacia della comunicazione, ci si è avvalsi di un modello interpretativo razionalistico: i consumatori sono sempre st...

CHF 47.50

In memoria /Der Wind der Ewigkeit wird stärker

Marin, Biagio / Pasolini, Pier P / Zanzotto, Andrea / Caldura, Riccardo / Fehringer, Maria / Waterhouse, Peter
In memoria /Der Wind der Ewigkeit wird stärker
Biagio Marins Gedichte sind in der Dialektsprache der Adriainsel Grado geschrieben, in der Großmutter- und Muttersprache, in der Nachtigall- und Amselsprache, Rosmarin- und Rosensprache, Bäche- und Wiesensprache, sie sind geschrieben mit sehr nahen Worten, und handnah ist diese Welt. Es sind Gedichte der Physis. 'Die Wimper hat Schatten', aber keine Worte hat diese Sprache für die allgemeineren Ereignisse und Dinge. Zwar gebraucht Marin auch W...

CHF 29.00

Biochemistry and Function of Vacuolar Adenosine-Triphosph...

Marin, B. P.
Biochemistry and Function of Vacuolar Adenosine-Triphosphatase in Fungi and Plants
Early approaches towards an understanding of transport at the tonoplast of higher plant cells were based on the kinetics of radio-isotope uptake (Torii and Laties. 1966) and exchange (Pitman, 1963). A variety of other methods became available in due course (reviewed by Clarkson and Luttge, 1984). But even with the most modern developments, the function of. the tonoplast remained in the dark. On the basis of Hitchell's chemiosmotic $heory (Hitc...

CHF 134.00

Bayesian Essentials with R

Marin, Jean-Michel / Robert, Christian P.
Bayesian Essentials with R
This Bayesian modeling book provides a self-contained entry to computational Bayesian statistics. Focusing on the most standard statistical models and backed up by real datasets and an all-inclusive R (CRAN) package called bayess, the book provides an operational methodology for conducting Bayesian inference, rather than focusing on its theoretical and philosophical justifications. Readers are empowered to participate in the real-life data ana...

CHF 104.00